My Sunday afternoon was spent watching Superbowl XLIII. I wasn’t into the game since I am not a big NFL buff, but I figured that the spectacle would be worth watching for the conversation, if not for the commercials.

I showered and arrived late at my guy friend’s apartment. There was an entire buffet line of food from M&M’s to chips and dip. To my diet’s dismay, all rhyme and reason flew out the door as I picked up a Styrofoam plate and began to mound food onto my platter. Before long, I was happily munching away on delicious food while enjoying good friends and laughter.

The entire game was rather exciting, even though I had no deep sentiments for either team. It is always a spectacle to watch the oversized men crush each other in the name of home entertainment. Forgive me for my cynicism, I just know that I would never want to be on the other side of those tackles.

The Superbowl was a great way to relax and enjoy good company. However, I must sidetrack myself to discuss how disappointed I was with this years commercial line up. I suppose the economic crisis that America is facing has produced a ripple affect that has caused all institutions to falter in some aspects. But GET IT TOGETHER PEOPLE… the Superbowl advertisements are specifically designed to maintain viewer-ship regardless of the game. As an Advertising major, I was appalled at the strikingly dull commercials that lacked the imagination of years passed. Perhaps the economic crisis has dismayed ad execs and caused the creativity to disintegrate. Whatever the case may be, something must be done.

I know that I may not be an ad exec just yet, but I know that viewers will not tune in to future super bowls if the ads that were run this year is all they have to look forward to. We need to relive the imagination in ads of years passed that gave viewers a laugh or two. Those same ads were what made the Superbowl commercials so famous.


edit..... I did not know the free blog assignments still had to correlate to AfAm studies. So, I am adding a segment to satisfy the requirements :).



As I watched the Superbowl, I must admit that I marveled at all the talent of the players. However, I noticed that many of the players on both teams were African Americans. I think that African Americans have contributed so much to our sports teams today. Their raw talents and physical capabilities have captured the hearts of those who watch them play.

As I watched the football game, I thought back to other great African American athletes. My mind pored over the greats such as Michael Jordan, Tiger Woods, Hank Aaron and others. Earlier days did not even allow African American to compete in many sports. Now, African Americans dominate large portions of the sports entertainment world.

With the election of President Barack Obama, I believe that the United States is moving towards equality for all. Sports is just one step African Americans have taken in order to assert their equality in our society. I am proud that the people of America have decided that race is no longer a barrier, but a difference that should be celebrated.